Type A is Canadian Tire’s private label brand dedicated to storage, organization and cleaning. Over the course of three years, Lisa was the lead developer for new product introductions in the cleaning tools and indoor waste management categories.
Type A Indoor Refuse Fall/Winter 2020 product assortment
Key projects included acting as the development lead for the Type A cleaning tools collection, introduced to stores for the Spring/Summer 2022 season, as well as a follow-up collection update in Spring/Summer 2024. Lisa also led development for the 2020 and 2022 Type A refuse containers collections.
2022 Type A Cleaning Tools collection
Type A Spin Mop, part of the 2024 collection update
Type A is known for having a strong visual brand language. While cleaning tools and refuse containers are often considered utilitarian in nature, these collections were developed as a cohesive set, delivering on performance and function while communicating through form the brand slogan: “Pretty. Neat.”
Type A All-Purpose Microfibre Cloths, part of the 2022 Cleaning Tools collection.
Type A Assortment Microfibre Cloths, part of the 2022 Cleaning Tools collection. Each cloth was developed for specific applications: stainless steel, glass, absorbancy, and dusting.
Type A Double Pull-Out Bin (left) and Single Pull-out Bin (right). The bins were designed to minimize cost in production by sharing many of the same tooled components.
